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10 Stupid Things Businesses Do (Part 2)
Your business doesn’t need more traffic.
Welcome to part two of my rant series: Stupid Things Businesses do.
If you missed Stupid Thing #1, you can read it here.
Thing #2: Wasting Website and Mobile Traffic
Your business doesn’t need more traffic.
It needs to stop wasting the traffic that already exists.
Why spend money getting random strangers to bounce from your website when you can invest in delighting the people who already know you, and want your product?
We live in a never-ending hype cycle
You know this. You’ve seen it evolve. First, there were websites. Welcome to the dot com era where everybody believed that any business with a website was going to make billions.
This didn’t work the way it was expected to.
Next came social media. He who has the most likes, friends, followers, retweets, subscribers, engagement, etc. wins. Right?
I don’t know about you, but my nearly 3,000 twitter followers have resulted in very little actual business. I think the only company that can claim true social media success, in my opinion at least, is Oreo with…
